Ideas. Products. Joy.

We are on a singular mission – to build and support companies developing science-backed consumer products that help people experience moments of everyday joy and improve their mental wellbeing.

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What’s new at Joy?


We invest in passionate entrepreneurs and startup teams at various stages, providing them with funding and guidance, adding value throughout their journey.

See how we do it

Venture Creation

Life-changing companies start with fresh ways of connecting science and technology to consumer needs. We run programs designed to spark ideas and launch startups.

Entrepreneur in Residence Program

Innovation Programs

Academic Collaboration

Research into the science of everyday joy is core to what we do. We both initiate and fund efforts to understand and enhance resilience, mood management, emotional wellbeing and joy.

Academic Programs

Joyful News


Facilitating Mindfulness with Ultrasonic Waves


The Wellbeing Industry: A $1.5 Trillion Opportunity | Insights from Garmin and Google


Resetting the Body’s Clock: The Powerful Promise of Circadian Rhythm Tech

How to Build Habit Forming Products with Nir Eyal

In our recent Wellbeing Academy event with Nir Eyal. We dove deep into why some products capture our attention while others flop, what makes us engage with certain things out of sheer habit and how companies can create behaviors that benefit their users while educating people on how to build healthful #habits that enrich their own lives. Watch the event in the link below.

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Joyful Events
Making Sense of Emotions

Check out the recap of our meetup which explored the tech trends and technologies in emotion detection and recognition.

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Joyful Events

Joyful Events

Joy’s ethical, human-focused approach to emotional wellbeing technology is exactly where we’re coming from as well, so they are the perfect partner for Doppel.
Dr. Fotini Markopoulou Co-Founder & CEO, Empathic Technologies
We at Vi feel privileged and proud to be partners with Joy Ventures. From day one, Joy’s leadership and operational team have been committed, supportive and truly valuable to help accomplishing our common mission of making people healthier and better around the world, through technology and innovation.
Omri Yoffe Founder & CEO, Vi
Collaborating with Joy Ventures was the best decision I could have made for my startup. The support, guidance, expertise and passion that the Joy team brings to Reflect every day lifts up the team and gives us the best opportunity to succeed.
Noga Sapir Founder & CEO, Reflect Innovation

Brilliant new ideas
bring us joy.
Do you have one?