Science. Products. Joy.

We are on a singular mission – to power a new generation of life-changing neuroscience solutions and generate sustainable future business opportunities in the field.

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What’s new at Joy?


We invest in highly innovative, neuroscience-driven companies.

See how we do it

Academic Collaboration

We fund and collaborate with academic researchers of both basic and applicable sciences on projects that can ultimately translate into new solutions and drive life-changing impact.

Academic Programs

Venture Creation

We incubate new companies founded on cutting edge neuroscience research and support entrepreneurs throughout the business building journey – from ideation to strategic product development, go-to-market positioning, HR recruitment and growth, community support, and long-term guidance.

Joyful News


Dr. Noam Sobel: How Smells Influence Our Hormones, Health & Behavior


Nature spotlights Joy grantees studying the brain’s impact on the immune system


Inside the Journey From Groundbreaking Research to Neuroscience Solutions

How to Build Habit Forming Products with Nir Eyal

In our recent Wellbeing Academy event with Nir Eyal. We dove deep into why some products capture our attention while others flop, what makes us engage with certain things out of sheer habit and how companies can create behaviors that benefit their users while educating people on how to build healthful #habits that enrich their own lives. Watch the event in the link below.

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Joyful Events
Making Sense of Emotions

Check out the recap of our meetup which explored the tech trends and technologies in emotion detection and recognition.

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Joyful Events

Joyful Events

Joy’s ethical, human-focused approach to emotional wellbeing technology is exactly where we’re coming from as well, so they are the perfect partner for Doppel.
Dr. Fotini Markopoulou Co-Founder & CEO, Empathic Technologies
We at Vi feel privileged and proud to be partners with Joy Ventures. From day one, Joy’s leadership and operational team have been committed, supportive and truly valuable to help accomplishing our common mission of making people healthier and better around the world, through technology and innovation.
Omri Yoffe Founder & CEO, Vi
Collaborating with Joy Ventures was the best decision I could have made for my startup. The support, guidance, expertise and passion that the Joy team brings to Reflect every day lifts up the team and gives us the best opportunity to succeed.
Noga Sapir Founder & CEO, Reflect Innovation

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