
Entrepreneur
in Residence
Joy’s Entrepreneurs in Residence are tasked with launching new companies based on Joy’s consumer product ideas or their own ideas. They work to assess and validate a market need, identify key founding team members, develop an initial prototype, find early customers, and drive the venture forward upon investment by Joy.

JoyMakers
JoyMakers is our exclusive innovation sprint program dedicated to seeding the next big consumer product in wellbeing. In every cycle, Joy selects a group of passionate innovators and entrepreneurs to learn, ideate, connect and develop the most exciting innovations in wellbeing.

JoyStudio
JoyStudio is a collaboration between Joy and academic institutes. Together we create unique courses that focus on ideation and product innovation exclusively in the area of wellbeing. Selected students from various disciplines have the opportunity to develop ideas at the exciting intersection of science, technology and wellbeing.
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