Sophie Melnik-Amitay

March 15, 2020 | By Sabrina Kestenbaum
Sophie Melnik-Amitay

Sophie joined Joy Ventures as CMO-in-Residence in April, 2021. Sophie oversees all marketing strategies, consumer insights and efforts to strengthen Joy’s brand, and leads portfolio companies’ value-add marketing activities.

Sophie brings 20 years of experience leading international marketing teams for multi billion-dollar companies, across a variety of industries, and is passionate about entrepreneurship, creativity and driving growth in complex global and diverse B2B and B2C environments. Prior to Joy, she led the global marketing strategy at Taboola and Outbrain, and served as VP Strategy at international advertising firms, such as JWT and McCann, where she shaped the narratives for some of the world’s most innovative consumer brands.

Sophie is also the Co-Founder of G-CMO, an exclusive community for Israel’s top CMOs from global companies and a cancer survivor and activist. She holds an MBA from HEC, Paris.

Source of Joy: Aside from spending time with her 3 teenage girls, Sophie also loves fashion, rock concerts and chardonnay :).

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