Ruthi joined Joy as the Chief Product Strategist in 2022.
In her previous role, she was an EIR (Entrepreneur in Residence) at Joy, where she explored new product directions in untapped areas of wellbeing.
Prior to Joy, Ruthi co-founded Knowsome, an EdTech startup that promotes lifelong learning through fully automated, contextual, and personalized learning journeys. Before that, she was the Director of Learning Design at the University of the People, a nonprofit, tuition-free online university, committed to the global advancement and democratization of higher education.
Ruthi is also a research and teaching fellow at Tel Aviv University. She holds a PhD in Learning Technologies and a BA in Psychology, Sociology and Anthropology, both from Tel Aviv University.
Sources of Joy: Animals (specifically dogs), movies (the older the better), tech gadgets (#earlyadopter)